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Microsoft Silverlight is a cross-browser, cross-platform, and cross-device plug-in for delivering the next generation of media experiences and rich interactive applications for the Web.

Silverlight is set to become a very important technology in the ad-serving, analytics, creative agency and content delivery network sectors. In particular it is emerging as a platform of choice for media companies seeking a reliable and highly configurable environment for the creation of rich video content. Silverlight delivers custom branded experiences using 2D vector graphics, animation, styling, and skinning.